Russian Superheroes at the Sochi World Festival of Youth 2024
12 March 2024
In accordance with a Resolution by the President of the Russian Federation, V.V. Putin, the Sochi International Youth Festival has been held for the purpose of strengthening and advancing international youth cooperation.
Over 20 thousand young people, representing 180 countries, visited the festival! In total, the event was attended by more than 50 thousand people. The Russian Superheroes could not miss such an important event, as our project is not just a unique superhero universe. It is also an element of that very “soft power” that, relying on the rich culture of our Motherland and friendly countries, transmits our main mission to the world, i.e. educating the younger generation in the spirit of traditional values.
The festival agenda included youth discussions and presentations by experts from various fields of knowledge, covering the most current and relevant topics. 100+ projects of various types were presented.
The focal point for guests was the WYF International Airport, a unique installation occupying the entire building of Sirius University.
Every day, at the Russian Superheroes stand, the team arranged talks delivered by the General Producer of the project, Oleg Roy. Each was accompanied by a presentation of the Universe! Attendees had the opportunity to ask questions, take souvenir photos, and receive autographs on our first superhero comic book, “Zarya”.
The atmosphere buzzed with engaging music performances and quizzes, led by everyone's favorite, Baba Yaga, who put on a real show! No one remained unengaged.
The revived superheroes, portrayed by animators dressed as the Russian Superheroes (Zarya, Leshy, Peresvet, Konyok, Baba Yaga), caused a special stir! The BY brand staged a remarkable feat of unprecedented generosity with our online competitions, quests, and quizzes! No one left empty-handed!
Our professional makeup artists, responsible for creating looks, tirelessly crafted the image of Zarya for attending girls (all it took was whispering a secret word from social networks to the masters)!
Just some amazing figures and facts!
• Sergei Kiriyenko, First Deputy Head of the Presidential Administration;
• Dmitry Chernyshenko, Deputy Prime Minister of the Russian Federation for Digital Economy and Innovation;
• German Gref, statesman and banking figure;
• Grigory Gurin, Chairman of the Board of the Russian Movement of Children and Youth “The Movement of the First”;
• Ekaterina Mizulina, member of the Civic Chamber of the Russian Federation;
• Sergey Karyakin, Russian chess grandmaster;
• Alexander Stepanov - ST, Russian rap artist, poet, singer, TV presenter
4,252 lucky winners took part in contests via our superhero chatbot and received superhero prizes!
But the most valuable was the feedback received not only from our compatriots, but also from foreign guests. We were once again reaffirmed of what a cool, important and necessary project we are working on!
Do you want to feel our atmosphere? Watch the video!
