Russian Superheroes at the World of Childhood Trade Show

The Russian Superheroes of the BY brand made a grand entrance into the exhibition space with one of the most eye-catching booths! Our colleagues donned stylish outfits from the “Russian Superheroes” collection, created by BY Street Couture and its talented Creative Director, Victoria Desyatnikova.

Our booth featured huge screens, catchy soundtracks, and beautiful models dressed as Zarya, our superheroine. Additionally, we provided a lounge area with comfortable seats where guests could recharge their gadgets using our branded cables and enjoy tasty treats.

Throughout the event, the BY brand team introduced guests to the Universe, shared our future plans, and enthusiastically showcased our branded products. Furthermore, everyone had the opportunity to try their luck and participate in a lottery hosted by our cheerful presenter.

We forged new friendships, made valuable connections, discussed plans, enjoyed music, shared laughter, and had an overall fantastic time!