Russian Superheroes Universe at the RUSSIA EXPO

During the meeting, Oleg Roy assumed responsibility for the discussion on "The influence of content on the younger generation of Russia." We highlighted our large-scale project, the Universe of the Russian Superheroes, as a great example of appropriate and multifaceted content catering to various target audiences across our vast country. This project will not only captivate children but also resonate with teenagers and young adults.

In our discussion about the impact of mass culture on our young compatriots, Oleg elaborated on the significance of books, theater, animation, and cinema in fostering respect for commonly shared family values and our rich cultural heritage. He also addressed the challenges in striking a balance between traditional Russian values, modern cultural dynamics, and the evolving needs of today's children and youth.

We live in challenging times when the entertainment industry and popular culture are responsible for educating the younger generation of our great country! Now, more than ever, it is important to create next-gen content that will carry the right narratives, treat our cultural code with care and great respect. We all remember how our cultural code has been relegated to the background for decades.

 

Also, we all know that, for a long time, the shelves of our bookstores, children's stores, media platforms, and cinemas were completely filled with foreign products. They were certainly of high quality and professionalism, but did they work to make our little fellow citizens proud of their great country, their history, their compatriots, achievements of the past and present? Of course not!

Our characters of the Universe Russian Superheroes “tell” about the most important things in a fascinating way: about the love for our Motherland, for our families, for our history, for our land, for our cities. We hope the time has come, and we are all really ready to rediscover our great cultural code, with pride and respect.